This week was off to a great start! At 2pm, I met up with one of my customers to discuss next year’s marketing strategy. Over a latte macchiato, we looked at the performance of this year’s marketing efforts, identified the company’s goals for next year, along with their main target audience, and brainstormed a few new ideas with which we plan to drastically differentiate the company from its competitors.
Now comes the fun part: Matching up all the puzzle pieces to create a first draft for their marketing strategy of 2016! 🙂