What Are Your Customers’ Pains and Gains?

Nowadays, there are products for everything. Just have a look at your local supermarkets’ shelves. They are crowded! Still, you may not have even notice this but many products disappear after only a short period of time because their launch wasn’t successful. If you take a look at lists of product failures, such as this one here you’ll see that the products just don’t seem to correspond with the customers’ needs. And that’s a huge problem!

So, in order to avoid putting yourself in such a situation, one vital step in your product development phase should be to think about your customers’ pains and gains in order to make sure that you’re creating real value for them. And for that, the Value Proposition Canvas can be of great help!