Posted in Food, Fun

Saturday in St.Gallen


What a fun day: Mikey and I decided to go downtown for a bit in the afternoon to try yummy food and support local musicians at the St.Galler Fest but came back home just in time to watch the women’s olympic triathlon on TV and cheered hard both for Spirig (SUI), as well as Duffy (BER)! In fact, after watching them finish their event, we were so motivated, we decided to go for a run ourselves-haha.

Posted in Inspiration

Making Mistakes


Yesterday’s lesson of my day: It’s OK to make mistakes.

Why? Nobody is perfect and the sooner you learn to accept that, the sooner you learn to except yourself even after you have made a small mistake. We’re all just people. And (at least most of the time) we are trying our very best to be the best we can. Still, what’s important is that we don’t let our mistakes lead us to despair but instead see them as a learning opportunity!

So as far as my AdWords Fundamentals Trainings are concerned, I’m just getting started!!!

Posted in Business, Inspiration

Training Time


This weekend has really been something!!! Was working late on Friday and decided to take yesterday off to relax and play some tennis – it’s been over 10 years since the last time I played. And today, I finished a quick research project in the morning, went out for yummy Chinese food and am now finalizing and reviewing my presentation for tomorrow’s 3h AdWords Fundamentals Training in Zurich. Once I’m finished, think I’ll pack and call it a day to just relax and enjoy the rest of the evening!

Am so super excited for tomorrow’s training and a fresh start to the new week!

Posted in Inspiration

Truth of the Day




My day today was “OK” (if you know what I mean) – guess I’m just getting a little frustrated by how some projects continue to stagnate, although I wish I could finally start seeing results. Then there’s my elbow that’s been hurting every single time it touches something and I have no idea why. Oh, and it hasn’t just been raining – it has been pouring outside all day! And don’t you just love carrying bags of groceries while balancing an umbrella between your head and neck… Uggggggh!!!

Anyways, thinking everything through again now has made me realize how “little” these problems really are. Sure, it hasn’t been my absolute favorite day but it doesn’t always need to be. There are days when everything goes swell and those when not much does. And we can’t change that. But especially on those “not so pleasant” days, we need to stop and count our blessings – *feeling grateful*.

Posted in Inspiration

Blueberry Tart


Had quite the busy day with lots to do, including updating my customers on our next steps before I head off to Australia in 2 weeks, setting up new online campaigns and answering a ton of e-mails. Therefore, this afternoon, I decided to treat myself to a yummylicious blueberry tart and cappuccino with my dear friend, Lissa.

Now it’s time to go to the gym and finish up with a website project when I get back home!

Posted in Business

Revenue Generating Ideas


I’m well aware of the fact that for many companies, it’s summer meaning: either time to go on vacation or continue planning Q4’16 (=the 4th and last quarter of this year) and just want to remind you of the importance of setting aside time for revenue generating activities, as well as some fresh ideas to enhance revenue generating activities or find new ones! Having said that, here’s my plan for this week:

  • Mon: contact 1x potential new customer
  • Tue+Wed: re-engage with 1x current customer with website + campaign updates
  • Thur: use working session with large customer to review upcoming collaboration opportunities
  • Fr: meet up with 1x current customer to recap new campaign ideas

Have a great week and feel free to share more ideas in the comments section below!

Posted in Traveling

Travel Time


After one last meeting with a customer about a new project today at 5PM, I will quickly finish packing and head straight to the train station en route to Stuttgart! Tomorrow will be so much fun because I’m going to get up extra early and finish all my work in time for my team meeting at 3PM and then take the afternoon off to spend time with my family because it’s my Mommy’s birthday!!!

Posted in Fashion

NEW Backpack



I’ve been a HUGE Michael Kors fan ever since I first laid eyes on the black Jet Set Travel Saffiano Leather Tote bag. But recently, I decided it’s time to look for something new and found this cute litte green backpack by Picard. At first I wasn’t so sure about the color since I really like wearing classic clothes in either black or white and, well, green is green! So first I had to check whether my laptop fits inside because there’s no need in buying anything if my laptop doesn’t fit – I honestly carry it around almost everywhere I go -haha. And then – well, who are we kidding – I went ahead and bought it!!!

Feel free to let me know what you think by leaving a comment below!

Posted in Food

Ready, Steady, GO!


After only answering a few e-mails yesterday and enjoying the rest of the Swiss public holiday, it was super hard to get out of bed this morning and I’ve been having quite a slow start to my day so far…

Luckily, a nice warm coffee is just what I need to SPEED THINGS UP!!!

Posted in Business

It’s Official: Intern Starts Sep. 12th!

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After several mails and a Skype interview, an internship agreement has officially been signed and LA Preuss Consulting is thrilled to welcome the very first intern to the company on Monday, September 12th!

By the way, in case you’re also thinking about hiring an intern, here are a few points you may want to consider:

  1. Communicate compensation + working hours clearly: make sure to clearly communicate your monthly compensation, as well as the working hours to make sure the intern knows what to expect – because let’s just be honest: working for a startup probably won’t get you the best-paid internship but offers a steep learning curve and the chance to have a lot of responsibility. Still, you don’t want the intern to have a burn out after only the first week, so make sure the working hours are fair!
  2. Write an Internship Agreement + Non-Disclosure Agreement (NDA): it’s super important to have a contract stating all the nitty gritty legal aspects of the internship, as well as how certain situations would be regulated, should they occur. Also, for some businesses a Non-Disclosure Agreement makes sense too. Here, you’ll want to cover how an intern should treat confidential company information, etc.
  3. Inform the authorities: in most countries, you will need to register your intern for an insurance and to pay taxes, so make sure to inform yourself about all the necessary paperwork you need to fill out for your intern and do this ahead of time!
  4. Welcome the intern: From my personal experience as an intern I can tell you how lovely it is to feel welcome and want to make the new intern feel really welcome too! (Still have a bit of time to think of something special and can’t wait to tell you all about it!)

Lastly, I highly recommend seeking legal advice just to make sure you’re not missing out any other important aspects before hiring your intern.

OH – and one last thing: depending on what kind of business you run, you may want to consider hiring senior citizens as interns, like in the movie “The Intern” with Anne Hathaway & Robert De Niro! Now, I understand that there may be a few technical hurdles in doing so but, to me, it sounds like a great way to incorporate folks with a whole bunch of business experience and advice!

Have fun hiring your intern & let me know if you have any questions!!!
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