Posted in Business

Working From The Roof

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I can tell a lot of my customers are on summer vacation because project-wise everything has slowed down a bit at LA Preuss Consulting. Still, I can really use this time to focus on the company’s strategy and finally finish setting up the English version of the website!

Also, thanks to the beautiful weather, I decided to grab my laptop and work from the roof terrace for a little while – at least until I get hungry for some dinner!

#WorkingFromTheRoof #SummerIsHere

Posted in Business

Update

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Since more and more questions regarding my company’s status quo, as well as future outlook, keep coming up, I thought it’s about time I gave you some detailed info!

Q: What does your company offer?

LA Preuss Consulting (www.lapreuss.com) is an online marketing company, founded almost exactly one year ago, that offers small and medium-sized businesses around the world the chance to build or improve their online presence. In other words, LA Preuss Consulting not only builds websites but offers search engine optimization (SEO) and the possibility to find new potential customers via online advertisement campaigns through digital channels like Google AdWords, Facebook, LinkedIn, Xing, etc.

Q: What does a typical day at work look like for you?

Although a large part of my work day depends heavily on the project with the highest priority for that day, I write and answer e-mails, have a video call with a client every once in a while and sometimes meet up with either existing or potential new customers. Nevertheless, I’m super flexibel when it comes to choosing where to work (either from home, Starbucks or on the road – all I really need is a good internet connection) and when to work (really early in the morning, really late at night or somewhere in between)…

Q: How do you find customers?

Most people who know me, know about my company because I love talking about it!!! Also, no matter where I go (church, gym, grocery store, etc.), I always have my business cards with me, just in case someone asks for my contact details! So far this has worked out really well for me. I must admit though that the reason I founded the company in the first place was because I was getting quite a few inquiries from family and friends, which proved to be a great indicator regarding market potential. And with growing revenue streams, I now have enough money to reinvest into the company, including for marketing activities. Still, it’s extremely important to make sure your company has a diversified customer base and, currently, I’m working really hard to make this happen.

Q: What are your plans for the future?

Firstly, I’m so excited to get to hire an intern at LA Preuss Consulting for 4 weeks this autumn (mid Sep. – mid Oct.) and, although there’s quite a lot of bureaucratic work that comes with that, think that going from a one-woman business to a small team is certainly one tiny step in the right direction! Secondly, I’m thinking about visiting or even renting a desk at a Co-Working Space – just to have an office outside my home I can work from every now and then. And, lastly, I will continue pursuing the crazy startup idea with the startup crew (an international group of people with a big dream – you’ll be hearing more about that latest Sep. 2017)!

That’s all for now, if there’s anything else you’d like to know about the company or life as an entrepreneur – feel free to write me a message or leave a comment below!

Posted in Business

#Womanpreneur

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Feeling really lucky to have had the chance to meet another #womanpreneur (haha-fancy name for woman entrepreneur) today! I was referred to her by a potential customer and, among other things, we were able to identify possible synergies between her work and mine. It was refreshing to speak to someone so inspiring and I look forward to turning the ideas we had into a successful business collaboration!

#WomanInBusiness #LadyBoss

Posted in Business

Out of Office

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After speaking with my good friend Christina on Monday night, I was super motivated to get out of my comfort zone and make an effort to find new, exciting places to work from. This morning, that is exactly what I did. After walking Mikey to work, I decided to take a bus to the University of St.Gallen and found a lovely spot to work from for a few hours. Tomorrow, I’ll head to Zurich and next week, I’ll be working from Stuttgart. Plus, since all I really need is WiFi, I’ve decided to make a shortlist of possible places to work from:

  • cafés
  • libraries
  • train stations/airports
  • co-working spaces.

Now, time to try them out! Did I miss anything? If so, feel free to comment – thanks!

Posted in Business

Sunday

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Decided to make time for a quick working session today to continue with a website project while enjoying a frozen coffee shake near Marktplatz, here in St.Gallen.

The sun is shining and the sky is blue. What a beautiful day!

#DoWhatYouLove

Posted in Business, Traveling

Zurich

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Had a bit of bureaucratic work to finish in Zurich this morning but was able to dash directly to one of my customers to finish a new online campaign!
So excited for the launch this Friday!!!

Posted in Business

First Work, Then Fun

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Quickly reviewed some finesses for a website project in a really big, comfortable chair! Now, I’m ready to dash to the Marketing event I told you about called: Fifteen Seconds Festival… #HelloFifteenSecondsFestival #WeLoveMarketing

Posted in Business

June 12th

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It’s been 6 days since my last post. And although I absolutely LOVE sharing a quick update each day, the current project situation has been growing over my head. I’ve been getting up at 6:30AM almost every day this week to start working, only to finish at around 12AM, go to sleep and get back up again a few hours later. I don’t want to complain though. I feel very lucky to get to work on so many projects, especially since I enjoy each and every one of them. But this is a very clear sign that I need to find someone to support me. I’ll probably look for someone on a part-time basis who can help me for about 8h per week and see how that goes. And in September, I get to welcome a 4-week-full-time intern!!! Whooooooohoooooooo.

Plus, until then, you’ll be hearing a whole lot more from me about what to do when hiring. So if you have any tips or tricks, just let me know!

Posted in Business

LA Preuss.Com

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I figured it’s about time I began translating my company’s website (www.lapreuss.com) from German into English and have started with that today…

Will continue shortly and hope to finish up by next week! Whoop whoop. After that I’ll be able to acquire more customers from outside the DACH (Germany, Austria & Switzerland) area.

#ExpansionGoals #LAPreussConsulting

Posted in Business

Capital Is Great But First Find Customers

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Came across the following quote from Capital magazine today that I’d love to share:

AS A YOUNG COMPANY, YOU NEED CUSTOMERS. WITHOUT CUSTOMERS, CAPITAL WON’T HELP MUCH.

– Tomas Peeters (Chief Strategy Officer, ING-Diba) –

I’d really like to use the upcoming week to take that to heart and become more offensive about acquiring new customers. As for last week’s goals: Although I didn’t have much luck reaching a friend I haven’t spoken to in a while, I may have an amazingly talented intern support me over summer! It’s not 100% sure yet but I’ll keep you posted…