This week has left me fascinated about all the possibilities digital marketing offers.
At Uni, we always talked about the importance of target group definition, segmentation and the setting of clear and measurable objectives. And yet, for projects, we would make up numbers out of thin air and our professors confirmed that without expensive market research, finding them out would be super difficult. But they were wrong! When you have a website and use the right analytical tools, it’s super easy! No need to make up numbers because, with these tools, you learn so much about the visitors and what they do on the website, essentially, providing you with incredible optimization opportunities.